TD Bank
TD Bank wanted to begin to approach their social media channels through a new lens and create more purposeful messaging to let their clients know they’re a more human bank. My partner Kyle and I were tasked with starting from scratch and begin to connect more meaningfully. I created several different art directions under different content shows to communicate this messaging. Using their logo as a starting point, I adapted the green square as a device that unifies people.
The “green square” art direction was then also adapted for OOH messaging and has continued to be used throughout their social and new brand campaign, taking over their old look completely.
Since beginning the social media overhaul, in less than 6 short weeks there was 694% increase in FB engagements, 129% increase in Twitter engagements, 133% increase in Instagram engagements and 2.2 mm impressions. Additionally 111 people completed checking account applications through Instagram posts and 421 people started the checking account application.
Additionally, I art directed and designed for 2 massive subway station dominations in New York and New Jersey.
GCD: Trish Schmitt + Ted Guidotti
Copywriter: Kyle Kimball