Game of War
We created a Super Bowl spot and global campaign for mobile strategy game, Game of War. The ads we created using one of SI's most famous "faces", Kate Upton, also ran on TV, and as digital ads. The campaign shot Game of War to the #1 highest grossing app.
The second round of work included my personal hero, the one and only, Mariah Carey.
I created various moodboards, storyboards and concepts for the campaign.
Click through to view the spots:
CD Ross Weythman + Ryan Lee
Join Kate Upton in Game of War, the first truly global FREE online mobile game. Befriend, help and destroy players from all over the world in this real-time strategy MMO! #GameofWar Play for FREE: http://smarturl.it/3z7a0j Need More Game of War? https://twitter.com/gameofwar https://facebook.com/gameofwar
ECD: Eric Copser
CD: Kevin Kaminishi