Spotify Premium | Wellspring

Spotify Premium needed refreshed global assets including illustrations, 3d animation and a set of still life photography. Leading the creative on this project, I helped Spotify Premium expand their current brand guidelines by incorporating additional design elements and visual guidelines to help create a cohesive thread throughout the creative while elevating the brand and differentiating the work from Spotify Masterbrand.

The final result was a bank of 71 stills, 14 illustrations, 13 gifs and 3 animated videos. These assets were leveraged on all Premium channels and used in partnerships with global brands. The images were received so well internally that Spotify Premium also licensed another full series of images from this shoot for a Global 3 Months Free Campaign.

ACD: Sarah Tosques
Designer: Juliany Nakazato
Photographer: Micaiah Carter
Illustrator: Andrey Kasey
Animator: Roger Kilimanjaro