The Metropolitan Museum of Art | Met Store

The Metropolitan Museum of Art is the world’s most dynamic and inspiring art museum—housing over two million works of art representing five thousand years of creativity from every corner of the world. The Met Store is uniquely positioned as the bona fide retailer of skillfully crafted items and distinct designs inspired by the museum’s world-class collection of artwork. The Store’s inventory of esteemed artworks, home décor, wearables, and inventive brand collaborations deem it a true destination for unique gifts and personal treasures.

We were challenged with coming up with a campaign “Big Idea” complete with look, feel and verbiage that drives promotion of new and traditional products in a way that is highly compelling and relevant to target audiences. A campaign Playbook was created as a complete guide that included voice & tone, examples of copy headlines, imagery, and layout templates. Separately, templated design files were created for their internal team to easily put the campaign into motion.

The art lives on campaign illustrates art’s enduring ability to remain beautiful and relevant, capturing life’s moments in every era by connecting The Store’s products to their inspiration pieces in The Met collection. The campaign sparks a shift in mindset, emphasizing the discovery of unique offerings, and promotes the latest products in an authentic, highly compelling, and relevant way for new audiences without alienating existing loyal customers.