Izze Fusions | PepsiCo

It’s a brand new sparking fruit water drink that can only be described as... well, “It Just Iz”.

Izze Fusions was to be launched in the US and globally with a big TV spot. Instead we created a vignette system of 5-second snackable content that could be mixed and matched into 15’s and 30’s, and also longer form content to meet our audience exactly where they are- Snapchat, YouTube pre-rolls, and Instagram.

It indexed 10x higher than PEPSICO's baseline on social for every possible metric they threw at it and has become a case study for how they launch new products to new audiences. 

ACD Art: Josh Yeston
ACD Copy: Daniel Sanders
Senior Art Director: Liz Agans
Art Director: Sarah Tosques
Copywriter: Kyle Kimball