Sarah Tosques
Sarah, Creative Director/ Art
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Izze Fusions

Izze Fusions | PepsiCo

It’s a brand new sparking fruit water drink that can only be described as... well, “It Just Iz”.

Izze Fusions was to be launched in the US and globally with a big TV spot. Instead we created a vignette system of 5-second snackable content that could be mixed and matched into 15’s and 30’s, and also longer form content to meet our audience exactly where they are- Snapchat, YouTube pre-rolls, and Instagram.

It indexed 10x higher than PEPSICO's baseline on social for every possible metric they threw at it and has become a case study for how they launch new products to new audiences. 

 
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IZZE shared a video on Instagram: "A double flavor fusion bubbled up to boogie down. #ItJustIz #IzzeFusions" * See 1,229 photos and videos on their profile.

90 Likes, 0 Comments - IZZE (@izzeofficial) on Instagram: "Sorta not what you're expecting in a Sparkling soda-juice-drink, but in a good way. When you taste..."

 

62 Likes, 4 Comments - IZZE (@izzeofficial) on Instagram: "A sparkling two-fruit flavored fizz colizz. We don't squeeze our soda juice, we group hug it...."

 
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ACD Art: Josh Yeston
ACD Copy: Daniel Sanders
Senior Art Director: Liz Agans
Art Director: Sarah Tosques
Copywriter: Kyle Kimball