Spin

Spin Ceramics is a high end Chinese ceramics brand helmed by Arne Glimcher (founder and genius behind Pace Gallery) and Clay Cunningham. Untitled was tasked with bringing Spin to the US by creating a look and feel for its international online store and brick and mortar store in Soho, New York.  

Having vast expertise in ceramics made me the perfect candidate to lead the Art Direction on this project.  Knowing the ceramics creation process, understanding how glaze reflects light, and photographing my own work helped guided the art direction in a skillful manner.

The art direction stretched from overseeing the website, to guiding product photoshoots, finding props, creating social media guidelines, creating print ads for the New York Times, invitations to store events, and more.

Spinceramics.com online store:

For The New York Times: