LG Mobile

I lead the Art Direction on LG Mobile USA’s social channels, Instagram, Facebook, and digitals ads. During this time, their social content received record numbers of "likes" doubling and even tripling their previous highs. Content was "Shot-on" or included the product in new ways.

Petal ➡️ metal. #LGV30

A post shared by LG USA Mobile (@lgusamobile) on Apr 2, 2018 at 10:22am PDT

Archi-textural. Shot on #LGV30. | ISO: 50 | f/1.6 | SS: 1/120 |

A post shared by LG USA Mobile (@lgusamobile) on Feb 9, 2018 at 1:29pm PST

A grand entrance. #LGV30

A post shared by LG USA Mobile (@lgusamobile) on Feb 23, 2018 at 11:48am PST

Exit sun. Enter moon. Shot on #LGV30. | ISO: 50 | f/1.6 | SS: 1/40 |

A post shared by LG USA Mobile (@lgusamobile) on Mar 2, 2018 at 10:30am PST

Natural selection. #LGV30

A post shared by LG USA Mobile (@lgusamobile) on Mar 30, 2018 at 9:06am PDT

Moto photo. Shot on #LGV30.

A post shared by LG USA Mobile (@lgusamobile) on Mar 14, 2018 at 10:19am PDT

ACD Copy: Jon Paley
Senior Art Director: Sarah Tosques