Oscar Health Insurance

Oscar is a new kind of health insurance company that launched to provide New Yorkers with affordable, intuitive and tech-driven health care. WIth nothing but a logo, our team designed the brand identity from the ground up. The aim was to convey simplicity, ease-of-use and friendliness via characters rather than the usual stock-imagery. We communicated the brand at every touch point from subway dominations, to digital ads, to the insurance card, experiential events and even the bill.  

The campaign was a tremendous success; winning a Clio and 2 Effie's (YAY!).

ECD: Steve Peck
CD Art + Illustrator: Jill Lin
CD copy: Greg Erdelyi
ACD Art: Travis Lee
ACD Copy: Gregory Nance
Art Director: Sarah Tosques