Spotify x Google Home Mini

To drive consideration and subscription of their premium offering, Spotify partnered with Google to offer free Google Home Mini's to all new and existing users. 

Spotify Premium and Google asked for a compelling campaign that captures the unique value proposition of this bundle offer: Spotify Premium users get a Google Home mini when they subscribe. The goal was to convey the power of threading music into your home and enrich the benefit of a simple “free give-away”. We created a mood around this visually by showing a series of people enjoying music at home, illustrating how effortless it is to weave music into the fabric of your home life.

The campaign extended from a big DOOH displays in NYC and LA, to digital, social, radio and email. The campaign garnered a ton of press. It was a massive success and Spotify saw the largest increase in premium subscriptions to date.

ACD: Sarah Tosques + Laura Tiffin
Designer: Juliany Nakazato
Photographer: Grace Pickering