Commonbond

Commonbond is a student loan refinancing company that we helped launch. Most companies in this space are use very scare-driven tactics, but Commonbond is just the opposite. They are a super-optimistic company that truly believes in lightening your load, loans and also helping others. We approached this with a sophisticated illustrated style, bright colors, and a quirky but smart tone. We initially launched on the NY subways and Metro North in March 2016 and at Harvard.

I Art Directed this campaign— from the look and feel, choosing and working with the illustrator (Peter Greenwood), creating layouts, and re-skinning their site and working with the developers.

password: commonbond

Creative Directors: Kat Street + Ross Weythman
Copywriter: Piper Hickman